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B2B Content that Works

Schedule a Free Consultation

GET FOUND EASILY BY THE RIGHT COMPANIES

POSITION YOURSELF AS AN INDUSTRY LEADER

REACH AND EXCEL IN UNTAPPED MARKETS

I’VE CREATED B2B CONTENT THAT WORKS FOR LEADING COMPANIES INCLUDING:

Do you realize what ineffective content is costing you?

B2B Content that Works
eliminates all these problems:

Being perceived as a novice or small player

Going unnoticed by potential customers

Too much friction in your sales process

Scattered strategy (“shiny object syndrome”)

B2B Content that Works actively and measurably supports your business goals

TAP INTO NEW

MARKETS

SECURE BETTER BUSINESS PARTNERS

ATTRACT

BETTER TALENT

ACQUIRE MORE CUSTOMERS

What our clients are saying

Within six months of implementing our Think Tank and marketing campaign with Michèle Foster, we converted nearly 600 leads on our website and jumped to the first-page search results for five target keywords in a very competitive industry. We would definitely recommend Michèle to anyone seeking digital marketing support.

Maria Sather, Director of Marketing and Executive Sales Manager, TeleDynamics

Michèle’s business acumen and marketing prowess make her a huge asset to any company with whom she’s working. Her approach to content marketing focuses on tangible results. When we worked together at YPO, she repeatedly created content-focused programs that helped the organization grow in every corner of the globe. No one does it better.

Steve Dobbins, Founder and CEO,
The Dobbins Group

Michèle Foster is one of the brightest and most talented professionals with whom I have had the privilege to work. She possesses one of those unique minds that is as comfortable with numbers as it is with words. This, combined with an innate entrepreneurial spirit, makes her an unstoppable force in whatever she chooses to tackle. Simply put, Michèle is a superstar!

Jeff Hunt, Partner, Legend Labs

What sets Michèle Foster apart from other content marketers is that her strategies

are undergirded by a robust business

background that enables her to create content that not only delivers value to our stakeholders, but also moves the needle from a business perspective.

Fred Walters, Chief Innovation Officer,

iTalent Digital

Our process: APT content approach

Apt \’apt\ adj. 1. unusually fitted or qualified 2. Suited to the purpose or occasion; appropriate

We understand your business, stakeholders and goals, and tailor a content plan to drive desired behaviors

We create the content and communicate it through the most appropriate channels

We measure results to keep on track and stay optimized

Ready for Content that Works?

Let's talk

Core services

B2B content creation

Regardless of the type or format (press release, article, white paper, case study, webinar, or other), our content is built on an understanding of your business and the stakeholders you need to influence in order to reach your goals. It is clear and compelling, and offers real value to your audience.

SEO

We optimize your content and handle all of the on-page optimization so that it is relevant and easy to consume, and search engines understand what it’s about and whom it’s for. We also do off-page SEO, which demonstrates the authority of your website by getting it mentioned on the right third-party platforms.

Influencer

relations

Publicist Michael Levine, author of Guerrilla PR, affirms that an article is between 10 and 100 times more valuable than an advertisement. Social proof is one of the best ways to build credibility and relevance in your industry.

Graphic design, infographics and videos

Graphics and videos can be a powerful and memorable way to communicate ideas. We determine the most appropriate formats for your messages and produce them in conformity with your brand guidelines.

Communications channel management

We can manage your blog, social media, website, and other communications channels so you can focus on delighting your customers and growing your business.

Website revitalization

We can refresh the content and layout of your website to convey your unique brand essence and resonate with the right people.

Case studies

New market reached

A retailer was having trouble securing the financing needed to realize its expansion plans because the bankers in the new market they approached had never heard of their company. Thanks to strategic coverage in key financial media, our client was able to show these articles to the bankers to influence their perception of the company’s market standing. This enabled them to secure the financing to realize their expansion plans.

7,500 monthly...

Our client’s main revenue stream was being threatened by a new technology that was shifting the market. They needed to quickly establish a leadership position in the new niche before it was too late. To their credit, they identified the trend and made necessary adjustments to their business model to adapt to the new market realities. We established them as a leader in the new space through a blog and social media. Within six months, they were already topping Google search results for several very competitive keywords in this space. Within a few years, their blog alone had more than 1,100 backlinks (organically; we did not actively negotiate these. We simply created amazing content that people wanted to link to – i.e., B2B Content that Works!) and their blog was cited as an authoritative source of information on the official Wikipedia article about this new technology. Without any paid advertising, the blog by itself attracts 7,500 visitors per month and an average of one new contact (opt-in) per day. The blog was named Blog of the Year by Best in Biz Awards just one year after it launched. Today, most of this client’s sales growth comes from this new market – with no paid advertising!

New market reached

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